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  • Writer's pictureRetailSets

Main topics to consider when you design a new logotype

Updated: Aug 7


Main topics to consider when you design a new logotype
Main topics to consider when you design a new logotype

There are several important topics to consider when designing a new logo:

  1. Brand Identity: A logo is a visual representation of a brand's identity, so it is crucial to consider the values, mission, and personality of the brand before starting the design process.

  2. Target Audience: It is essential to understand the target audience of the brand and design a logo that will appeal to them. The logo should reflect the target audience's preferences and interests.

  3. Simplicity: A logo should be simple and easy to remember. A complex design can confuse or even deter potential customers.

  4. Color: Color is an essential aspect of logo design, as it can evoke emotions and communicate a brand's message. It is important to choose colors that reflect the brand's identity and appeal to the target audience.

  5. Typography: The font and typography used in a logo can convey a brand's personality and values. It is important to choose a font that is legible and appropriate for the brand.

  6. Scalability: A logo should be scalable, meaning it should look good in any size, from a small social media icon to a large billboard.

  7. Originality: A logo should be unique and stand out from the competition. It is important to avoid copying other logos and come up with an original design.

  8. Versatility: A logo should be versatile and adaptable to different mediums, such as print, digital, or merchandise.


Lighting can play an essential role in highlighting a logo and making it stand out. Here are some ways in which lighting can be used to enhance a logo.

  1. Backlighting: Backlighting a logo can create a striking effect by making the logo appear to glow. This technique is often used in retail spaces, events, and trade shows.

  2. Spot Lighting: Spot lighting can be used to focus attention on a logo in a specific area. This technique is often used in museums, galleries, and other public spaces.

  3. Ambient Lighting: Ambient lighting can be used to create a specific mood or atmosphere that complements the logo. This technique is often used in restaurants, bars, and other hospitality spaces.

  4. Colored Lighting: Colored lighting can be used to create a dramatic effect and enhance the colors of the logo. This technique is often used in concert venues, clubs, and other entertainment spaces.

  5. Projection Mapping: Projection mapping can be used to create a dynamic and immersive experience around a logo. This technique is often used in events, festivals, and installations.

Overall, lighting can be a powerful tool to enhance a logo's visibility and impact. When designing a logo, it's important to consider how it will look under different lighting conditions and how lighting can be used to enhance its visual appeal.


Our services can provide you with solutions for the manufacturing of your logos for use in commercial spaces.

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